How A Helping Hand™ Works

Far too often, many families dealing with a loss will encounter end-of-life expenses which often hinder their ability to provide the type of funeral service they would like their loved one to have. A Helping Hand™ in partnership with GoFundMe, the world's largest and most popular crowdfunding platform, is a unique way for funeral professionals to help families during these difficult times. The simple and user-friendly platform was developed for families by those with a deep understanding of and compassion for funeral service. Here is how it works:


Create A Campaign

The first step of the process is creating a A Helping Hand™ campaign that will be attached to the online memorial page. At this point the option will be available for friends, family and other loved ones to make contributions, of any size, toward the campaign.

Control & Monitor Your Campaign

At any point, families will be able to login, monitor the campaign, check the current balance and see sympathy gestures in real time. When the time is right, they will be able to put an end to the A Helping Hand™ campaign.

Receive Funds At Any Time

Both families and the funeral home will be able to initiate the transfer of funds towards the cost of the funeral at any time, even if the campaign is still active. When withdrawal of funds occurs before the campaign is finished or even after it is closed, it will take 2-5 business days for contributions to be received.

Decide The Best Use For The Funds

The outpouring of support can generate funds in excess of the cost of the funeral, legal, estate and other fees. Many families have been able to use excess funds to make a contribution to a charity, create a scholarship in the deceased's name or help a family member in need.

Are you interested in offering this platform to your community?

A Helping Hand™, in partnership with GoFundMe, is a revolutionary answer to the crowdfunding phenomenon. It allows friends, family members and loved ones to make monetary contributions to help the immediate family with expenses resulting from someone's passing. Helping families with these final expenses has become a standard expression of sympathy in many countries, and will quickly become a choice for many as an alternative to flowers and gifts. If you want to offer this platform to your community and the families you serve, become a provider of A Helping Hand™ today.

Become a Provider

Frequently Asked Questions for Funeral Providers

  • Is there a brochure we can give to families?

    Yes. Upon signup, you will have access to an easy-to-print 8.5x11" handout that you can give to families during the time of the arrangement. In addition, we recommend that you leave these brochures in a public place in the funeral home for visitors to take home.

  • Why do I want to promote this to my families?

    As a funeral professional, you frequently deal with the reality that many families are not always emotionally or financially prepared for a loved one's passing. During this time, certain compromises may occur due to financial restrictions, including product and service selection, or ability to adhere to a payment schedule. Crowdfunding can assist with the financial burden of final expenses and provide your families with the opportunity to increase their spending on the event. In addition, the availability of funds help reduce the accounts receivable for the funeral home. In addition, if more money is raised than the family requires for final expenses, we recommend that alternative uses could be suggested to the family (ex. Scholarship bursaries in their memory, donation to a local charity, etc).

  • Do we start the campaign or does the family?

    We recommend that you discuss this option with families. In most cases, we advise that you and the family create the campaign to avoid any concerns. This way any funds contributed can be sent directly to the family. With them in control they can stop the campaign at any time. Families need to know that with revenue agencies, these funds are considered income, and appropriate taxes may apply. With that being said, you can also start the campaign with the family's blessing.

  • How long will the fund remain on my website?

    With GoFundMe campaigns, there are no deadlines or time-limits. The campaign will remain live until the next of kin chooses to stop donations or remove the campaign altogether. Most users leave their campaigns live indefinitely as a lasting memory of all the wonderful comments and support they received.

  • What if the family does not want to raise money?

    Although we believe it is a fantastic feature for your funeral home, there is no requirement that your families use this service.

  • How do we make a campaign successful?

    The most efficient means of creating a successful campaign is to engage the family during the arrangement conference. If the family sees this as a critical service, they will be more likely to promote it to their friends and family. In addition, it is very common to use social media channels such as Facebook to spread the word on the campaign. Encouraging your families to share the Book of Memories on their personal Facebook accounts is a critical component of a successful campaign.

  • How do I know how much has been raised?

    If you would like to review what has been raised for your families, you can click on the "A Helping Hand™" link inside the deceased's record. Here you will find a list of donations for that particular deceased.

  • If there is an issue, who do I contact?

    If at any time you experience a problem, or have any questions please contact support@gofundme.com. The GoFundMe support team will assess the issue and help determine how it can be corrected.

  • How much does it cost?

    There is no cost for the funeral home to participate in the program. As an ObitTree or FrontRunner customer, the A Helping Hand™ program is built right into your system and is immediately available for use. There is no cost to create a campaign. In terms of transaction fees, like other crowdfunding programs, fees are deducted from the donations, allowing the fund beneficiary to receive the net proceeds. If you are not already a customer of ObitTree or FrontRunner, contact us for more information.

My parents always planned ahead and both prearranged their funerals years ago. When my father passed away, the costs were more than my parents had budgeted for. Thanks to A Helping Hand™, my siblings and I were able to contribute to the cost of the services so my mother didn't have to stress over the bills.

—Phillip Matthews, Wichita Kansas